Where WatchGuard Wins
Security Posture and WIPS
While many Wi-Fi providers treat WIPS and security in general as a check-box, WatchGuard delivers full-featured security and empowers customers to mitigate the threat of rogue hotspots in a way that is simple, automated – and more importantly – legal
RoI: Engagement and Analytics
WatchGuard Wi-Fi delivers an excellent ROI by providing tools to engage with visitors and generate leads, promote to customers during and after their stay, and analyze data to optimize the business.
Ease of Management
While many Wi-Fi providers treat WIPS and security in general as a check-box, WatchGuard delivers full-featured security and empowers customers to mitigate the threat of rogue hotspots in a way that is simple, automated – and more importantly – legal
Competitive Minefield
Limited Access Point Selection
Designed from the ground up for businesses of all types and sizes, the Wi-Fi Cloud Solution from WatchGuard delivers the best combination of security, performance, and manageability on the market. Now available for the outdoors, choose a Wi-Fi Cloud Solution that meets your business needs, without sacrificing security.
Name Recognition
While WatchGuard has been in the Wi-Fi space for some time, our primary competitors are well entrenched in the market. Illuminating our competitive differentiation becomes essential to winning these deals.
"WIPS is all the Same"
All of our major competitors offer a "WIPS" capability, but most only provide detection capability, with no real method of mitigation. Because of market perception these solutions may satisfy a "check box" for security for some customers. Articulating our value proposition, and explaining the superiority of our approach to WIPS is essential.
Protect your business from the most common Wi-Fi threats.
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With security and performance at the heart of our products, WatchGuard is the only company that offers a framework for building a complete Wi-Fi network that is fast, easy to manage, and most importantly, secure.
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Cloud-Ready Access Points
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Wireless Intrusion Prevention System
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Wi-Fi Cloud Management
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Reporting & Visibility
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No need to rip and replace. Just add security.
Each WatchGuard access point has the flexibility to operate as both an access point and a dedicated WIPS security sensor protecting 3rd party brand access points.
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Guest Wi-Fi and Marketing ROI
Uniquely onboard guest users of your Wi-Fi and get insights on user presence and behavior to help the marketing department make smart decisions about storefront displays, campaigns, guest engagement, and more.
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Technology Partner Ecosystem
Our Wi-Fi Cloud marketplace provides easy to integrate solutions to help you secure your Wi-Fi environment, reach new customers and build brand loyalty.
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The 6 Known Wi-Fi Threat Categories
Targeting Your Business
1. "Evil Twin" Access Point
Lures users to connect to it so as to spy on traffic, steal data and infect systems.
2. Misconfigured Access Point
Opens networks to attack as a result of configuration errors.
3. Rogue Access Point
Allows attackers to bypass perimeter security.
4. Rogue Client
Delivers malware payloads to the network after connecting to a malicious access point.
5. Neighbor Access Point
Risks infection from connecting to other SSIDs while in range of the authorized access point.
6. Ad-Hoc Network
Uses peer-to-peer connections to evade security controls and risk exposure to malware.
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Introduction to WatchGuard Portfolio & WG Wireless SecurityMar 01, 2021 11:00 AM EET (1 hr 30 mins)